JL Brand Marketing
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FULL SERVICE MARKETING: BRANDING TO LANDING.

CRM | Customer Engagement

Responding to your customers, listening, addressing their preferences and moving them deliberately through sales funnels or CRM sequences.

Content Marketing | SEO

Providing value and building brand equity with your most valuable customer groups. Feature and function with SEO optimization.
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Brand Development

Establish your company's positioning, value propositions, and go deep into the "why's" of your business. Understand your customers and create powerful promises.

Brand Messaging | Customer Personas

What are the key messages your customers need to hear at the right time, and how do you say it?

SHOP SERVICES: BRANDING TO LANDING.

Brand Marketing

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Messaging & Insights

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Marketing Services

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ORDER SERVICES DIRECTLY.

Custom Group Workshop - per day

$2,800.00

One- or Two- day workshops with small groups, or your entire team. Customized curriculum based on your needs.



  • Icebreakers
  • Interactive exercises
  • Real-world case studies
  • Mix of learning modalities
  • Supportive environment and team-building
  • Hands-on and ready-to-use deliverable outcomes


Includes:


  • Consultation to establish goals and objectives
  • Review curriculum and outcomes
  • Establish list of deliverables
  • Facilitation of workshop
  • Follow up session, if needed


*Price is an average, finalized budget will be proposed based on details.

Contact us for more details.


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Project-Based Consulting - per hour

$175.00

Tackle a single challenge or category, working with your internal team or a JL team, if needed, to create a successful outcome.


  • Initial consult
  • Scope of work
  • Hourly-, daily- or project- based fee structure


Price listed is an average hourly rate. Your project should be estimated in advance.

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Fractional CMO - per day

$1,400.00

Working on a contractual basis for a quarter or longer to get your marketing established without the investment of a full-time engagement.


  • Consultation
  • Goals and scope
  • Brand planning
  • Team management
  • Strategic direction


Price listed is the day rate, a final project rate may differ.

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On Sale

On Sale

Brand Story Book

$8,870.00 $7,500.00

The “Bible” for your brand, your Story Book contains foundational documents and directions that serve as your guide for nearly all aspects of your business and your marketing.


Developed over the course of a few weeks, each Story Book is tailored to the needs of your business and taking into account your existing brand materials and foundational business documents. It usually includes:

  • Vision
  • Positioning
  • Messaging
  • Personas
  • Copy Points
  • Value Proposition
  • Archetype
  • Creative Cues
  • Brand-at-a-Glance


Typically, the Story Book is developed in four Phases:

  1. Discovery & Vision
  2. Positioning Iteration
  3. Customer Targets & Value Proposition
  4. Archetype & Creative Cues


The Story Book results in several deliverables tailored to you needs, to be utilized by your company and teams, eg:

  • Creative Development
  • Sales Teams
  • Customer Service
  • Marketing Teams
  • Campaign Managers
  • Online Deployment
  • Product Managers
  • Board of Directors
  • and other stakeholders


For examples or a consultation, contact us.

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Content Marketing Plan

$7,250.00

Content plan to support your marketing efforts to each of your audience segments.


  • Percentage mix of content (categories and types)
  • Channel guidance (categories)
  • Publishing guidance (timing)
  • Complex cluster approaches


Price represents an average. Your cost may be higher or lower.

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Virtual Team Services - per hour

$85.00

A virtual team of professionals that may be called in on an as-needed basis, for expertise that you do not have in-house.


  • Email automation set up and deployment
  • SEO/SEM
  • Research fielding
  • Social media posting
  • Print production
  • Other media production
  • and more!


Price is a blended hourly estimate.

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On Sale

On Sale

Marketing Plan

$22,750.00 $18,500.00

[Budget ranges based on scope]

Marketing plan that ranges from high level to detailed execution planning. Usually includes:

  • Goals and Objectives development
  • Channel Mix recommendation
  • Customer Targeting
  • Messaging and Copy points
  • Online Advertising
  • and more based on needs


Channel plans usually include:

  • CRM
  • Social Marketing
  • Funnels & Automation
  • Online & Digital


Plans are produced throughout a process that involves reviewing your existing plans and results, plus your foundational structure for reaching your customer base.


For examples or a consultation, reach out via email.


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