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- Brand Story Book
Brand Story Book
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$8,870.00
$7,500.00
$7,500.00
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per item
The “Bible” for your brand, your Story Book contains foundational documents and directions that serve as your guide for nearly all aspects of your business and your marketing.
Developed over the course of a few weeks, each Story Book is tailored to the needs of your business and taking into account your existing brand materials and foundational business documents. It usually includes:
- Vision
- Positioning
- Messaging
- Personas
- Copy Points
- Value Proposition
- Archetype
- Creative Cues
- Brand-at-a-Glance
Typically, the Story Book is developed in four Phases:
- Discovery & Vision
- Positioning Iteration
- Customer Targets & Value Proposition
- Archetype & Creative Cues
The Story Book results in several deliverables tailored to you needs, to be utilized by your company and teams, eg:
- Creative Development
- Sales Teams
- Customer Service
- Marketing Teams
- Campaign Managers
- Online Deployment
- Product Managers
- Board of Directors
- and other stakeholders
For examples or a consultation, contact us.