Brand Story Book

SKU:
$8,870.00
$7,500.00
$7,500.00
On Sale
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per item

The “Bible” for your brand, your Story Book contains foundational documents and directions that serve as your guide for nearly all aspects of your business and your marketing.


Developed over the course of a few weeks, each Story Book is tailored to the needs of your business and taking into account your existing brand materials and foundational business documents. It usually includes:

  • Vision
  • Positioning
  • Messaging
  • Personas
  • Copy Points
  • Value Proposition
  • Archetype
  • Creative Cues
  • Brand-at-a-Glance


Typically, the Story Book is developed in four Phases:

  1. Discovery & Vision
  2. Positioning Iteration
  3. Customer Targets & Value Proposition
  4. Archetype & Creative Cues


The Story Book results in several deliverables tailored to you needs, to be utilized by your company and teams, eg:

  • Creative Development
  • Sales Teams
  • Customer Service
  • Marketing Teams
  • Campaign Managers
  • Online Deployment
  • Product Managers
  • Board of Directors
  • and other stakeholders


For examples or a consultation, contact us.